A quote on advertising

October 26, 2006 8:37 PM

Looking for a Bill Bernbach quote on the advertising business that was used in an ad in HOW magazine a few years back.

It said something along the lines of "effective advertising is the art of removing things." and I think it was attributed to Bernbach. Can't remember who the ad was for; it may have just been an 'industry' ad. Any MiFi's recall anything like this or can clarify the quote? Have tried many of the 'quotes on advertising' sites to no avail.

posted by pman78 to Media & Arts (1 answer total)

"Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message."

That's the closest I've found.
posted by GhostintheMachine at 6:32 AM on October 27, 2006