Savvy Marketers Needed
September 14, 2006 10:19 AM Subscribe
I am currently building a 'community' website which is like the Yellow Pages with user reviews. For example, the website lists all the Florists, Plumbers, and Massage Therapists in the area, and then allows people to post a review for the particular service. The website is for a community of about 75,000 and it won't be difficult to get the word out about the website. The challenge is getting people to 'generate' the content. How can we incentivize people to write reviews? Any examples of websites that are doing this right? Most importantly, any creative ideas from the savvy marketers out there on how to get people to write reviews and generate our critical content with minimal financial incentive?