Help me find an essay about Apple's demo copy for texts, photos, etc.
May 9, 2024 7:45 PM Subscribe
I'm trying to track down an essay or blog post from the past couple of years that analyzed Apple marketing collateral through the lens of the people and their lives depicted in the texts, emails, messages to each other, photos, etc. shown in Apple ads, demos, promo videos, etc. It used screenshots to make its point. It noted a few recurring names of characters in the product shots. I recall that it suggested most of the messages you see are about parties and social events.
Best answer: A literary history of fake texts in Apple's marketing materials
posted by caek at 8:18 PM on May 9, 2024 [4 favorites]
posted by caek at 8:18 PM on May 9, 2024 [4 favorites]
Oooh, I got to a line in that and realized I’d seen it before. My money’s on caek now.
posted by fedward at 8:38 PM on May 9, 2024 [1 favorite]
posted by fedward at 8:38 PM on May 9, 2024 [1 favorite]
Response by poster: Caek got it. Thank you! Being John Appleseed is a lovely companion to it.
posted by Pudding Yeti at 10:37 PM on May 9, 2024
posted by Pudding Yeti at 10:37 PM on May 9, 2024
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posted by fedward at 8:11 PM on May 9, 2024 [1 favorite]