Help me find an essay about Apple's demo copy for texts, photos, etc.
May 9, 2024 7:45 PM   Subscribe

I'm trying to track down an essay or blog post from the past couple of years that analyzed Apple marketing collateral through the lens of the people and their lives depicted in the texts, emails, messages to each other, photos, etc. shown in Apple ads, demos, promo videos, etc. It used screenshots to make its point. It noted a few recurring names of characters in the product shots. I recall that it suggested most of the messages you see are about parties and social events.
posted by Pudding Yeti to Media & Arts (4 answers total) 2 users marked this as a favorite
 
Was it Being John Appleseed?
posted by fedward at 8:11 PM on May 9, 2024 [1 favorite]




Oooh, I got to a line in that and realized I’d seen it before. My money’s on caek now.
posted by fedward at 8:38 PM on May 9, 2024 [1 favorite]


Response by poster: Caek got it. Thank you! Being John Appleseed is a lovely companion to it.
posted by Pudding Yeti at 10:37 PM on May 9, 2024


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