Maltesers chocolate ad from the 80s/90s

June 3, 2023 7:10 AM

Was my childhood a complete lie or was there a Maltesers chocolate ad in the 80s or 90s featuring Flashdance... What a Feeling (YT link) where upon having some Maltesers, this person starts dancing, on the walls! on the ceiling! with great lightness!

I have a distinct memory of this and it was my favourite ad as a kid but I can't find it anywhere on the internet and now I'm wondering if I made it all up and why would I make it up and what other things is my mind lying to me about?

posted by mkdirusername to Media & Arts (5 answers total)

That certainly sounds plausible, and it feels like something I might recognise if I saw it (again); but the closest I can find, and it really isn't very close at all, is the "cinema" advert from the late '80s. It includes dancing and someone walking up the wall with great lightness, but the music is "Dream Lover", and they never dance on the ceiling.

However, I was searching for UK adverts, and advertising campaigns might have been different elsewhere in the world... Whereabouts were you living at the time?
posted by ManyLeggedCreature at 1:01 PM on June 3, 2023 [1 favorite]

Response by poster: Hi ManyLeggedCreature, it would have been a UK ad. I also came across the same advert as you and it's definitely not that one. It's a really weird feeling, being sure you remember something that you can't find any evidence for on the internet. Perhaps this is how my existential crisis starts. Thank you for trying.
posted by mkdirusername at 1:46 PM on June 3, 2023

Could you be misremembering the decade in question? Could it be the Gaviscon Cool ad?
posted by bitteschoen at 12:41 AM on June 4, 2023 [3 favorites]

Best answer: I remember it! I found it at 6:21 here
posted by littleorangesarenotapples at 1:43 PM on June 4, 2023 [5 favorites]

Response by poster: litteorangesarenotapples you're amazing, thank you! It's real! It happened!
posted by mkdirusername at 4:28 PM on June 4, 2023 [2 favorites]