When did Pop-Tarts stop having Smuckers filling?
October 22, 2021 2:14 PM Subscribe
Pop-Tarts used to be filled with "Smuckers real fruit." Now they're not? When did that happen?
When I was a kid in the 80s, I could swear that every Pop-Tart ad mentioned that they were filled with "Smuckers real fruit" (as the box read, according to my image searches). Now, there seems to be no mention anywhere of such a thing. All I can find is mentions on when the partnership started (1964), but no idea when or why it ended (or if my memory is faulty and it did end before my childhood). Anybody have any idea when it stopped?
When I was a kid in the 80s, I could swear that every Pop-Tart ad mentioned that they were filled with "Smuckers real fruit" (as the box read, according to my image searches). Now, there seems to be no mention anywhere of such a thing. All I can find is mentions on when the partnership started (1964), but no idea when or why it ended (or if my memory is faulty and it did end before my childhood). Anybody have any idea when it stopped?
None of the Pop Tarts shown in the wiki that were introduced after 1999 have the Smuckers blurbing. While it's reading the tea-leaves a bit, 1999 lines up with the transition between Paul Smucker as chairman, and his sons Tim (chairman) and Richard (company president). This article about the 1999 annual meeting has the quote
posted by zamboni at 4:10 PM on October 22, 2021 [2 favorites]
Watching consumers shop, partnering with other manufacturers such as Kellogg’s Pop-Tarts, initiating a relationship with Wyse Advertising for the creation of the company’s most famous slogan “With a name like ...” and strong packaging identities were all under the guidance of his dad, Tim Smucker said.It's possible that the new Smuckers leadership decided to move away from the co-branding arrangement.
posted by zamboni at 4:10 PM on October 22, 2021 [2 favorites]
no idea when or why it ended
It may not have ended. It's possible Smuckers just stopped paying to have their name on the box itself.
posted by NotMyselfRightNow at 4:13 AM on October 23, 2021
It may not have ended. It's possible Smuckers just stopped paying to have their name on the box itself.
posted by NotMyselfRightNow at 4:13 AM on October 23, 2021
https://en.wikipedia.org/wiki/Pop-Tarts Says they stopped using “real fruit” advertising in2006 due to an FDA regulation.
posted by redlines at 7:01 AM on October 23, 2021 [2 favorites]
posted by redlines at 7:01 AM on October 23, 2021 [2 favorites]
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posted by zamboni at 2:52 PM on October 22, 2021 [4 favorites]