Why do recent movie ads make a point of saying "awards eligible"?
August 16, 2021 2:05 PM Subscribe
Recently, many ads that I see or hear for movies and TV shows include the description "awards eligible." Why do they say this? When I'm deciding what I'd like to watch, I don't consider whether or not the film is "awards eligible." I don't care. Do they think I care? Should I care? There must be someone important who does care. Who? Why? Does the assertion help establish eligibility? What do they gain by using that second or two to say the words "awards eligible"?