Book recommendation: overview of the economics of big data
January 31, 2021 1:52 PM Subscribe
What books / articles / media can help me to understand the big picture of the economics of big data?
This question is prompted by the recent discussion on the blue about Surveillance Capitalism.
It got me to thinking that I don't really have a mental model about that part of the digital economy - the economic side of big data, programmatic advertising - how much money is there? how much of the monetization is through digital ads vs. is there anything else? what are the roles in the ecosystem? where are the bottlenecks? who are the big players? how are their calculations different? I guess this is a lot to cover, but hoping people who are more versed in the area can point out well-grounded resources. I'd be more interested in the economic / historical side of things, than the technical side. Happy to read both opinionated and unopinionated sources.
(I'm following the discussion on the blue with interest as well, but that seems to be more of a policy discussion vs. an economic one.)
This question is prompted by the recent discussion on the blue about Surveillance Capitalism.
It got me to thinking that I don't really have a mental model about that part of the digital economy - the economic side of big data, programmatic advertising - how much money is there? how much of the monetization is through digital ads vs. is there anything else? what are the roles in the ecosystem? where are the bottlenecks? who are the big players? how are their calculations different? I guess this is a lot to cover, but hoping people who are more versed in the area can point out well-grounded resources. I'd be more interested in the economic / historical side of things, than the technical side. Happy to read both opinionated and unopinionated sources.
(I'm following the discussion on the blue with interest as well, but that seems to be more of a policy discussion vs. an economic one.)
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posted by shanek at 3:26 PM on January 31, 2021