Help me find a recent article on survey fatigue
November 6, 2019 1:11 PM   Subscribe

About a month ago (plus or minus) I read an article somewhere online about "survey fatigue" - especially regarding the ubiquitous NPS (Net Promoter Survey) that all companies seem to be asking these days. Has anyone seen this article?

If I remember right, the article cited some statistics about how many companies were asking the NPS questions ("1-10, how likely would you be to refer a friend to our service") and how consumers are starting to get really tired of being asked this question every time they book a flight, buy a product, etc.
posted by mark7570 to Work & Money (3 answers total) 3 users marked this as a favorite
 
Was it this Atlantic article? A year old but might have been linked more recently.
posted by snowmentality at 5:25 PM on November 6, 2019


Harvard Business Review has an article on Engagement Survey fatigue, but that was more geared towards employees than consumers.
posted by msladygrey at 8:32 PM on November 6, 2019


Thanks, snowmentality & msladygrey! Both of those are good reads.
posted by mark7570 at 6:04 PM on November 9, 2019


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