KOIN's upgrade is stunning
September 6, 2019 12:10 PM   Subscribe

As part of a new branding campaign, Portland's KOIN has launched a new on-air look for its news. Wider shots, more color and most notably, a brighter and sharper image.

I'm trying to understand how they did it. My home television hasn't changed, but their image has higher contrast, seemingly more intensity of color and much sharper focus. Perhaps they've upgraded their studio cameras or done some serious lighting adjusting. What have they done to their broadcasted video image specifically to get this new look?
posted by CollectiveMind to Media & Arts (4 answers total) 1 user marked this as a favorite
The wider shots of the anchor desk also accommodates a new, huge multi-paneled video screen that's used during voice overs of SOTs.
posted by CollectiveMind at 12:13 PM on September 6, 2019

I don’t know if it’s related but they apparently got a new antenna That was due to be online In August. Maybe you’re getting a better signal? Assuming you’re watching OTA of course.
posted by cabingirl at 2:21 PM on September 6, 2019

It's very hard to say without video samples. But any number of simple video postprocessing algorithms can make things pop, at the expense of fidelity and subtlety.
posted by Nelson at 2:57 PM on September 6, 2019 [1 favorite]

I don't know if you saw it already, but they posted a story today about the new set here.
posted by tacodave at 3:47 PM on September 6, 2019

« Older Graphic Design Videos similar to Aaron Draplin's   |   Best grippy socks for Pilates reformer? Newer »

You are not logged in, either login or create an account to post comments