Creating personalized newsletter based on recipient characteristics?
May 30, 2019 5:00 PM Subscribe
I am looking for a software (or platform) that can ingest a large number of information blurbs and output a personalized newsletter/newsfeed.
My company has about 5000 employees and needs to communicate 500 pieces of information ("blurbs") each week to said employees. Not all blurbs are relevant to all employees: most are restricted to certain locations and/or job titles.
My dream software will ingest the 500 blurbs and output a personalized newsletter (email) or news feed (web site) based on tags assigned to each blurb. So each employee only sees the blurbs relevant to themselves and do not need to sort through all the blurbs. Ideally, the blurbs would be ordered according to an assigned priority/importance level. The employee information can be synced directly from the HRIS system.
I am sure this software (or type of software) must exist but I'm not sure what to google for. This seems a lot more basic than say, a "personalized marketing" platform.
My company has about 5000 employees and needs to communicate 500 pieces of information ("blurbs") each week to said employees. Not all blurbs are relevant to all employees: most are restricted to certain locations and/or job titles.
My dream software will ingest the 500 blurbs and output a personalized newsletter (email) or news feed (web site) based on tags assigned to each blurb. So each employee only sees the blurbs relevant to themselves and do not need to sort through all the blurbs. Ideally, the blurbs would be ordered according to an assigned priority/importance level. The employee information can be synced directly from the HRIS system.
I am sure this software (or type of software) must exist but I'm not sure what to google for. This seems a lot more basic than say, a "personalized marketing" platform.
You could build something with Drupal to do that. Use the migration or feeds module to ingest the blurbs and use whatever category tagging you have on the blurbs to match up to Drupal taxonomy terms. Each taxonomy term can have a dedicated RSS feed. Employee info can be pulled from the HRIS if it speaks LDAP or similar - or csv files can be imported in the worst case. If the HRS system has the info to assign taxonomy terms to employees that can all be automated too. Wost case employees may need to register with the system once and select the subjects that are relevant to them or somebody will need to do that manually. Then Drupal will be able to pump out RSS feeds to each employee based on the assigned taxonomy terms, and if you want to get fancy a custom module could collate each employees blurbs into a personalized email newsletter.
posted by COD at 6:57 PM on May 30, 2019
posted by COD at 6:57 PM on May 30, 2019
marketing saas tools like marketo can be configured to run campaigns for audiences. the audiences can be created from combinations of attributes that can be pulled from your hrsis / crm.
the marketing department probably has licenses to such a system, might be worth investigating.
posted by askmehow at 4:03 AM on May 31, 2019
the marketing department probably has licenses to such a system, might be worth investigating.
posted by askmehow at 4:03 AM on May 31, 2019
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(I’m assuming you’ll be writing some code, sorry)
posted by doctor tough love at 6:22 PM on May 30, 2019 [1 favorite]