Does money help at this point in an U.S. political campaign?
October 20, 2018 2:50 PM   Subscribe

I'm canvassing and even still postcarding for the midterms in the USA, but of course I'm also continuing to get endless donation requests for various campaigns. What does the money pay for this late in the game?

For bonus points: If it's a choice between money and time, which is better?

My particular campaign of interest is Claire McCaskill's Senate race in Missouri, if that makes a difference.
posted by slenderloris to Law & Government (9 answers total) 5 users marked this as a favorite
 
Yes, money helps A LOT. Money = time, other people's time. So if you can do both, do both.
posted by Toddles at 3:18 PM on October 20, 2018 [1 favorite]


No political campaign has ever had more money than it could use. One important thing campaigns can spend even super-late donations on these days is online advertising. Even donations that come in the day before Election Day can be put to use in this way.
posted by Conrad Cornelius o'Donald o'Dell at 3:56 PM on October 20, 2018 [3 favorites]


Snacks. Pots of coffee. Canvasser fuel.
posted by holgate at 4:04 PM on October 20, 2018 [1 favorite]


A lot of campaigns spend more money than they make, so you’re helping them pay those bills (and supporting vendors, many of whom only work for one side or the other).
posted by Etrigan at 4:59 PM on October 20, 2018


Other stuff that can be scaled up to some extent depending on money raised: direct mail, paid canvassers.
posted by lalex at 5:35 PM on October 20, 2018


Yes. But give it now so it can go towards opening another field office, or another ad buy.
posted by lunasol at 5:37 PM on October 20, 2018


Last minute TV ads have a very large effect on voting. Which I personally find kind of disturbing but it's true. And they are super expensive.
posted by fshgrl at 5:58 PM on October 20, 2018 [2 favorites]


One thing to keep in mind is that your money will go a lot farther for a state race or even a somewhat neglected House race than it will for Senate. Maybe no one ever has enough money, but McCaskill raised $8.5M in 3Q, far more than Hawley.
posted by Chrysostom at 8:45 PM on October 20, 2018 [1 favorite]


Yeah, absolutely. Campaigns buy ads right up until Election Day, and paid staff are still getting checks.

Time is good, and if you can do both, go for it. But no campaign is ever going to turn down cash.
posted by kevinbelt at 8:51 PM on October 20, 2018


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