That's gold, Disney! Gold!

April 2, 2018 2:53 PM

A friend gifted me this bit of merch from a recent trip to Disneyland. The "GOLD" part is part of a label/sticker on the end of pen, with a UPC code. I asked what the "GOLD" label meant, if it was a loyalty points program, or maybe some other meaning, but they did not know. Do you? pic1 pic2
posted by Pig Tail Orchestra to Sports, Hobbies, & Recreation (7 answers total)

What colour is the ink? It's not a gold-coloured ink gel pen?
posted by GuyZero at 2:59 PM on April 2, 2018

Best answer: For small items, rather than putting price tags on each they color code with stickers.
posted by moxiedoll at 2:59 PM on April 2, 2018 [17 favorites]

Best answer: Yes! I know this!

Usually near the cash registers are lots and lots of small whim buy items, and they're labeled with colors instead of price tags. The colors correspond to pricing charts displayed near the items. It's easier for the staff to change the pricing charts when the prices change than to re-sticker each small item.
posted by cooker girl at 3:01 PM on April 2, 2018 [22 favorites]

Best answer: It''s easier for the staff to change the pricing charts when the prices change than to re-sticker each small item.

This exactly.

- former DL stores CM
posted by book 'em dano at 7:54 PM on April 2, 2018 [1 favorite]

Best answer: They do this a lot with pins. For instance.
posted by ericales at 10:56 PM on April 2, 2018 [1 favorite]

Best answer: Yes. Its effectively the price tag.
posted by anastasiav at 5:36 AM on April 3, 2018

Response by poster: Makes perfect sense now, thanks! Forgot to mention.. we checked the ink first thing, and it was black.
posted by Pig Tail Orchestra at 10:00 AM on April 4, 2018