For freelancers, does a big social media presence = success?
October 31, 2017 5:06 PM Subscribe
I work in an industry where most people work as freelancers. I follow a lot of them on Twitter (where I am not very active) and I often wonder if those with thousands of followers and regular updates of themselves at industry events and retweeting industry-related articles are more successful than someone like myself who is not very active on social media. I wonder if focusing more energy into social media would lead to having lots more or higher paying work. On the one hand, perhaps it's a case of people only posting the positive on social media and not comparing your inner self to someone else's social media outer self. On the other, I suppose these people are a lot more easy to find online than I am, which I guess leads to more work. If you work in a freelance dominated field, do you find that being active on social media helps a lot? Or is it not worth the effort?