Marketing a Blog in 2016
November 26, 2016 8:35 AM   Subscribe

I’ve recently started a blog based around satire/humor. I'm fairly serious about the endeavor and I want to work on building a brand. Please point me to a few good resources for marketing, branding, and growing a blog.

I know there are a lot of resources out there. I’m having trouble wading through the icky morass of SEO/Productivity/MLM results that pop up when you type the word “blog” into google. After looking through Amazon I realized I can’t tell which books in this genre have genuinely good reviews, and which are part of the echo chamber.

All of the SEO/MLM stuff seems to miss the point: that I have funny and original content that people will want to read. I don’t need to trick or cajole people into visiting the site, I just want to get the word out. I also realize there are best practices for marketing that all online businesses should follow, I would like to have some understanding of those.

So please, recommend a book or article that helped you or someone you know. I’m more than willing to pay for a good book or series of articles. Advice from any seasoned bloggers is of course highly appreciated

More about the blog: It's an enjoyable hobby right now, but I’m fairly serious about it and would like to eventually profit from it. My eventual plan is to sell my own books (and maybe other merchandise), but in the meantime I’m focused on writing funny stuff and building a brand.
posted by AfterAlbuquerque to Computers & Internet (1 answer total) 6 users marked this as a favorite is a well respected resource - there's good useful stuff in both the blog and podcast. If all you're interested in is getting eyeballs to your content, you probably want to focus on the social channels. If you want people to find your site though google though, you need to care about SEO to some extent.
posted by cgg at 8:39 AM on November 26, 2016 [1 favorite]

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