Help me find a phone-shaming Coke theater ad
February 14, 2016 9:44 AM Subscribe
My local (Cinemark) theaters are running a pre-movie ad by Coke that depicts a bunch of teenagers in a theater using their phones during the movie, and I'm trying to find it online.
The ad copy in a nutshell is, "it's movie night and you're going to see a movie on the big screen, but all these people are glued to their phones. The 'strong-willed' are resisting the urge to do so."
The ad shows a bunch of teenagers walking into the theater, then does a series of closeups of them staring into their phones.
"This night is for popcorn, ice-cold Coca Cola, and this movie on a big screen that was made for watching movies," is reasonably close to one of the lines toward the end.
It ends with an extreme closeup on one of the pair of "strong-willed" teens sitting in relative darkness, enjoying the movie.
The ad copy in a nutshell is, "it's movie night and you're going to see a movie on the big screen, but all these people are glued to their phones. The 'strong-willed' are resisting the urge to do so."
The ad shows a bunch of teenagers walking into the theater, then does a series of closeups of them staring into their phones.
"This night is for popcorn, ice-cold Coca Cola, and this movie on a big screen that was made for watching movies," is reasonably close to one of the lines toward the end.
It ends with an extreme closeup on one of the pair of "strong-willed" teens sitting in relative darkness, enjoying the movie.
It shouldn't matter if the ads are only for movie theaters, most creatives keep portfolios of their work online so it's probably out there somewhere. Especially if it's a Coca-Cola spot you should be able to find it. I've been looking and haven't found it yet but don't give up.
posted by good lorneing at 12:58 PM on February 14, 2016 [1 favorite]
posted by good lorneing at 12:58 PM on February 14, 2016 [1 favorite]
Coca-Cola keeps archives of their advertisements, but I don't know how to approach them about it. It's an outside chance, but you could call the corporate receptionist at (404) 676-2121 and ask for the archivist.
I worked at Coke HQ in Atlanta for a couple of years in the 1990s. If I were still there, I'd chase down the archivist for you.
posted by workerant at 1:26 PM on February 16, 2016
I worked at Coke HQ in Atlanta for a couple of years in the 1990s. If I were still there, I'd chase down the archivist for you.
posted by workerant at 1:26 PM on February 16, 2016
I would try contacting Cinemark via their YouTube channel. They have other of their similar ads up, but not that one!
posted by freezer cake at 1:46 PM on February 17, 2016
posted by freezer cake at 1:46 PM on February 17, 2016
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posted by easily confused at 12:38 PM on February 14, 2016 [1 favorite]