Effective Corporate Social Media Presence
July 17, 2015 1:39 PM   Subscribe

What are some good examples of effective corporate presence on the various social media networks?

Examples would be Brandy Melville on Instagram, who use it as their primary marketing channel, and Taylor Swift on Tumblr, who wields it like a hammer - ask Apple.

Not too fussy on which site or app the presence is on. FB, Instagram, Pinterest, Twitter, Tumblr, Snapchat etc etc... it's all good, in fact the more diversity the better.

Bonus points if they're in the FMCG sector. Double bonus points if they are a skincare/cosmetics brand.
posted by PenDevil to Computers & Internet (10 answers total) 12 users marked this as a favorite
 
SmashBox
http://www.racked.com/2015/7/8/8915335/smashbox-digital-advertising (YouTube).
posted by Medieval Maven at 1:44 PM on July 17, 2015


Denny's tumblr is... bizarre, but an effective use of tumblr. It definitely engages with tumblr on tumblr's level.
posted by Adridne at 1:58 PM on July 17, 2015 [4 favorites]


Ooh, I have quite a few examples of this - and a few years of working with global cosmetics brands. Are you looking for B2B or B2C?
posted by teststrip at 2:06 PM on July 17, 2015


Consumer
posted by PenDevil at 2:08 PM on July 17, 2015


Yes, if you're looking for examples of brands engaging with the platform in the same way as the average platform user, Tumblr has some striking examples. Denny's Tumblr is the go-to example of this. Here's an article on the subject. Another good Tumblr example is the NBC Hannibal account, here's an article on that
posted by showbiz_liz at 2:12 PM on July 17, 2015


Taco Bell rules at Twitter.
posted by DarlingBri at 2:20 PM on July 17, 2015 [1 favorite]


The U.S. Department of the Interior is a government agency but manages its Instagram account like a brand and does an amazing job.
posted by lunasol at 5:35 PM on July 17, 2015 [2 favorites]




Which, as that article points out, is pretty effective use of Twitter on John Oliver's part. But to directly answer the question, Sue the T-Rex is one of my favorite things on Twitter, and so much more entertaining than the official Field Museum account.
posted by yeahlikethat at 6:58 PM on July 17, 2015


Not strictly skincare, but I've always thought Birchbox has done a pretty awesome job of cross-platform content promotion. Their YouTube account is particularly solid.
posted by helloimjennsco at 8:37 AM on February 5, 2016


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