Name our data consultancy business.

April 13, 2015 3:25 AM

I'm setting up a data consultancy with an ex-work colleague. Our core business will be to provide analysis relating to children's services in local government, advice on what services should be monitoring, trends and benchmarking, setting up performance frameworks and so on. We are having difficulty finding a business name.

We've thought of many names on the lines of $RANDOM_WORD + Data / Analysis / Statistics, but would prefer one with some relationship to what we actually do.

Words like "Outcomes" / "Performance" etc + Data don't work well as they produce too many Google results which are not us. Our front-runner at the moment is "Child-Proof Data" but that may be too cutesy. We may also diversify into other areas of local government data so may need to avoid too much specificity.

Any ideas welcome!

posted by paduasoy to Work & Money (13 answers total)

Cyberkid
posted by sammyo at 4:06 AM on April 13, 2015

Policy Analysis Partners or Program Analysis Partners
Policy Research Associates or Policy Research Partners
Program Research Associates or Program Research Partners

More Unusual...
The Bureau of Public Intervention or The Bureau of Public Effectiveness
Measure
The Confidence Interval
posted by carmicha at 4:24 AM on April 13, 2015

Policy Decision Criteria
posted by carmicha at 4:36 AM on April 13, 2015

Data Knows Best.
posted by amicus at 4:40 AM on April 13, 2015 [2 favorites]

It doesn't need to have a name that "does what it says on the tin." In many ways that works against you in Google. You are better off having a name like Paduasoy Consulting.
posted by DarlingBri at 4:57 AM on April 13, 2015 [2 favorites]

Happy Medians
Swing Sets
Backyardsticks
posted by jquinby at 5:00 AM on April 13, 2015

You are better off having a name like Paduasoy Consulting.

Was just going to recommend this.
posted by qwip at 5:01 AM on April 13, 2015 [1 favorite]

You mention expansion here, so I'd try not to pin yourself down to children with the name. As for a word like "data" - well, data will always be important, but phrases like "big data" and "data science" are overused right now, and if people stop using them your company's name won't sound timeless. I'd recommend just going with your names. Flip a coin to see who goes first.
posted by madcaptenor at 5:08 AM on April 13, 2015

Abacus: Because it is a data analysis tool which is nicely concrete and which is specifically seen as relating to children.
posted by rongorongo at 5:21 AM on April 13, 2015 [4 favorites]

Kid trends
posted by pearlybob at 5:31 AM on April 13, 2015

Although I suggested just going with your people-names, I like rongorongo's idea - abacus is sufficiently generic that it doesn't tie you down, but specific enough that it communicates something about what you do.
posted by madcaptenor at 6:19 AM on April 13, 2015

NUMERACY
posted by oceanjesse at 7:51 AM on April 13, 2015

Response by poster: Hi all - thanks for these, we will have a session considering them. We did start from the point of using our names, but one of our surnames is a fairly common noun and we couldn't get it to sound ok in any combination.
posted by paduasoy at 9:59 AM on April 13, 2015