Short story ID: marketer helps niche group hide from marketers
April 11, 2015 10:54 AM   Subscribe

Trying to identify a short story in which someone whose job is to identify emerging groups of people with specialized interests and target them as niche markets turns those skills to helping some group hide their purchases and whatnot to evade that kind of targeting. Maybe the group being helped contained some relatives of the marketer? I'm pretty sure I read it within the past 15 years, and it's possible it was in one of those annual collections of SF short stories (like Dozois's series).
posted by stebulus to Writing & Language (4 answers total) 4 users marked this as a favorite
Your description makes me think of William Gibson's Pattern Recognition, but that's a novel.
posted by The corpse in the library at 11:20 AM on April 11, 2015 [2 favorites]

Response by poster: I'm pretty sure I haven't read any Gibson novels. Also, the allergy element mentioned in the Wikipedia plot summary is not in the story I recall. The protagonist wasn't a branding consultant, but a data analyst/explorer type.
posted by stebulus at 12:49 PM on April 11, 2015

I thought Gibson too. You might try the search term Coolhunting, although my initial browse was unsuccessful.
posted by mearls at 7:32 AM on April 12, 2015

Sometimes short stories/novellas will be published in collections and later expanded into a novel. Because this also made me think of the Gibson novel.

However, I also tend to read the collections, and a very, very tenuous train of thought makes me think it might possibly (maybe) be a Corey Doctrow story (maybe maybe maybe probably wrong :( )
posted by Jacen at 3:09 PM on April 13, 2015

« Older Where and what should we eat across America?   |   Married and having dreams about exes. What to do? Newer »
This thread is closed to new comments.