Why we don't take our pills - finding a behavioural change video
March 18, 2015 2:43 PM   Subscribe

I have tipped Google upside down and shaken it but can't find this YouTube clip/book/name of relevant professor. I think I found the first mention of his academic work (with a female co-author) on behavioural change/competing priorities in an Ask answer. He discussed interviewing stroke (?) patients who were prescribed daily medication and how he unexpectedly found the underlying reasons they wouldn't take their pills. More details under the cut:

The research was about how we have different sets of priorities when we act/make habits. Their conclusions were based on this research, and he gave the example of a patient who only had to take one pill a day to ensure he would prevent another stroke( or heart attack,?) but kept missing them. Mid-way through the interview the patient snapped that he didn't take the pill "because I'm not an old man!" revealing how his self-perception got in the way.

The researcher had developed a grid/graph/worksheet on working through behaviour/habit change (this is what I'm sure I came across on MeFi) which broke down identifying the different mindsets and competing priorities that you need to account for. It had featured in a book and website he had created with his co-author, a female academic (I can't remember names, but I think hers began with a D).

It was really interesting and I'm so keen to pass it on to someone I described it to but cannot find it after two weeks of searching. I would place the book somewhere in the 'pop-psych with substance' area, not written for a purely academic audience but not too light, either - perhaps pitched at businesses, or counselors.
posted by Gin and Broadband to Computers & Internet (6 answers total) 11 users marked this as a favorite
I don't know the specific example you cite, but both Atul Gawande (The Bell Curve, first published in the New Yorker and then as a chapter in Better) and Jerome Groopman (I think in How Doctors Think) have addressed some of these issues. But not to the extent you're looking for.
posted by janey47 at 3:20 PM on March 18, 2015

Any chance it's Ronan O'Carroll? The research sounds right, though I can't find the video or AskMe comment. Alternate link to paper.
posted by sapere aude at 3:34 PM on March 18, 2015

Sounds a lot like Susan Michie and Robert West. The CBC subsite has a resources page with a behaviour change wheel which sounds like the grid you're remembering.
posted by tinkletown at 4:03 PM on March 18, 2015

Best answer: Robert kegan & Lisa Lahey
Immunity to Change model talks about competing commitments.
posted by MT at 10:04 PM on March 18, 2015 [1 favorite]

Response by poster: Thank you so much MT it was Robert Kegan! Pretty sure this is the video. Thanks everyone for the other suggestions - will check them all out.
posted by Gin and Broadband at 12:34 AM on March 19, 2015

Recognized it right away - I'm in his class right now, and we had this lecture last week!
posted by Miko at 11:10 AM on March 19, 2015 [2 favorites]

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