The "visual onomatopoeia" for words like sizzling, hot, chilly, etc.
January 7, 2015 7:13 PM Subscribe
Sometimes, on restaurant menus or in other media that I'm not recalling at the moment, the text styling will reflect the meaning of the word. Examples off the top of my head: sizzling, hot, chilly. Here's an example in an advertisement. What would you call this phenomenon? The most apt description I can come up with is visual onomatopoeia, but is there a better word for this?