Most creative perfume branding?
January 6, 2015 11:15 AM   Subscribe

I'm looking for the most creative perfume branding and packaging design. It could be a unique cap or bottle design, but more importantly I'm looking at the labels, colors, and boxes. What are some of your favorites?
posted by cyrusw8 to Clothing, Beauty, & Fashion (22 answers total) 10 users marked this as a favorite
 
Jean Paul Gaultier.
posted by nanook at 11:17 AM on January 6, 2015


Just check Pinterest. Eye candy for days. So much gorgeous.
posted by the webmistress at 11:22 AM on January 6, 2015 [1 favorite]


One of the weirder color things I've seen recently talked up is Lady Gaga's Fame perfume, which is a black liquid in the bottle but sprays on clear.
posted by apparently at 11:27 AM on January 6, 2015 [2 favorites]


I like Byredo's minimal, modern bottles and labels. And Le Labo prints your name (or whatever you like) on the label when you buy from them directly.
posted by The Giant Rat of Sumatra at 11:28 AM on January 6, 2015


I remember perfumistas freaking out over Illamasqua's Freak when it first came out, so excited for the bottle with the little snail that they did not care what the juice smelled like.
posted by apparently at 11:41 AM on January 6, 2015 [1 favorite]


Nthing the Lady Gaga perfume (which actually is a very nice scent, at least to the nose of this perfume aficionado). I also like the bottle for Thierry Mugler's Angel (hate the perfume itself). Dior made one called Baby Doll, which had a pretty interesting bottle that looked like a top.
posted by holborne at 11:45 AM on January 6, 2015


Moschino Toy is terrifying.
posted by clavicle at 11:51 AM on January 6, 2015


Oh, Bond No. 9 perfumes also have interesting bottles -- mostly shaped the same way but they do interesting things with the exteriors. Their samples also look a little like wrapped hard candies.
posted by holborne at 11:57 AM on January 6, 2015


Have you searched for perfume at The Dieline? They cover nothing but contemporary packaging.
posted by DarlingBri at 12:01 PM on January 6, 2015 [2 favorites]


MCMC's anatomical heart bottle is pretty gorgeous, but the custom boxes that come along with their standard packaging are also really elegant and understated.

I also often suspect that Anthropologie chooses the fragrances they'll sell based entirely on what their packaging looks like.
posted by dizziest at 12:02 PM on January 6, 2015 [1 favorite]


Elsa Schiaparelli's perfumes from the 1930's and 40's are the root of ALL of this wackiness.
She worked with artists like Leonor Fini and Salvador Dali to create purposely bizarre packaging.
posted by mdrew at 12:04 PM on January 6, 2015 [2 favorites]


Thierry Mugler's Alien is one of my favorites--and not just because it looks an awful lot like a Vorlon from Babylon 5.
posted by rhiannonstone at 1:48 PM on January 6, 2015


Yves BĂ©har and Johan Liden: Space Scent
posted by hydrophonic at 1:50 PM on January 6, 2015


I like tocca's bottles, very old-worldly. Here is a sampler set that is nice.
posted by St. Peepsburg at 1:56 PM on January 6, 2015


Bond No. 9's NYC series? Not a personal favorite, but unusual enough concept to merit a look.
posted by daisyace at 2:07 PM on January 6, 2015


I Hate Perfume
posted by rhizome at 2:50 PM on January 6, 2015


The Alexander McQueen Kingdom bottles are really different and gorgeous. They were packaged with a line from a poem called "Kingdom," which read, "Pierce my heart again."
posted by keep it under cover at 3:58 PM on January 6, 2015


I like Feerie
posted by warriorqueen at 5:41 PM on January 6, 2015


I have a massive soft spot for the bottle for Womanity by Thierry Mugler, it has one of the more beautiful caps in the business. The bottle for Mauboussin by Mauboussin is also one of my favourites.
The labels on the Le Labo bottles are lovely in that faux industrial way, and the labels of the Diptyque brand are just beautifully designed.
The blood concept perfumes are gimmicky but pleasingly medical.

My absolute favourites, now sadly out of production, were the old Comme des Garcons limited edition series perfumes. I had Tar from the synthetic range, and it perfectly fit the scent and the aesthetic of the whole thing. I regret not repurchasing it. CdG always do excellent branding, especially in their collaborations.

Finally, I would recommend looking into Agonist. Ridiculously pricey, but their bottles are works of art. They're literally described as sculptures. I would give anything to have this or this on my dressing table.
posted by litereally at 3:48 AM on January 7, 2015


Huitieme Art looks a lot like someone watched Wall-E and Star Wars during the design concept.

Xerjoff makes bottles that remind me of calligraphic pens.
posted by Lipstick Thespian at 3:16 PM on January 7, 2015


I really like the bottles for the Edition Rare line by Histoires de Parfums. It's subtle: glass metallicized on three sides, great typography, textural elements on one face.

Many of the Diptyque bottles have been changed recently from the classic rectangular cube to this dense, heavy, lipped ovoid that might not look like much on a browser screen but looks and feels great in person.

Both of those brands have otherwise lovely (albeit simple) packaging for their bottles. Histoires especially, the box that shipped perfume comes in is cut from a supple, heavy ragstock with really exquisite embossing.
posted by late afternoon dreaming hotel at 4:29 PM on January 7, 2015


Response by poster: Wonderful answers. Thanks everyone!
posted by cyrusw8 at 11:54 AM on January 9, 2015


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