Where did the use of "delight" as a marketing buzz word originate?
December 18, 2014 9:44 AM Subscribe
In the last few years I've frequently heard business people and business journalists using the word "delight" in relation to their customers' experiences in a way that makes it sound like a very specific buzz word from a very specific source. Like a marketing book that called out "customer delight" as a key metric or something. Is there a known original vector for this bit of word virus?