Help me find this website about marketing and demographics?
October 30, 2013 10:09 AM   Subscribe

My googlefu is not up to snuff. I used to have this interesting website bookmarked on my computer at a previous job, and now I can't find it.

The website was for marketers, and had descriptions of populations by age, gender, race, income, and more. There was a short description of the population, along with favorite activities, brands, and other potential identifiers, and you could look at what populations were in different locations by zip code.

I remember that there were urban, suburban, and rural categories, as well as gradations of wealth within each. I'd like to use this website to help out a college course in Urban Health. Help?
posted by terrierhead to Computers & Internet (1 answer total) 6 users marked this as a favorite
Claritas Prizm.

Now owned by Neilson, one of my faves too!
posted by Ruthless Bunny at 10:17 AM on October 30, 2013 [1 favorite]

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