Mobile App Versus Mobile Optimized Website
September 24, 2013 3:08 PM   Subscribe

Four years ago, we hired a 3rd party to develop a mobile app for our not-for-profit business league. It’s pretty basic. The main functionality we wanted and got was a membership directory. Since then, we have completely revamped our website, which is now optimized for mobile access. All of its functionality, including the membership directory, is perfectly and conveniently usable on a smartphone. So, is there any point in keeping the app?

Although we have not updated the app since launch, it works perfectly fine, to include in iOS 7. For bonus points, if there are good reasons to maintain the app, why is it important—if it is important—to update it? What’s it missing that isn’t there already?

Thank you!
posted by Short Attention Sp to Technology (3 answers total)
 
For a lot of people the convenience of having an app is like having a bookmark. I know I can just go to Wikipedia in my iPhone's browser but I always click on the app because it's easier. I also realize that I can bookmark websites on my home screen, but I am lazy. A lot of people don't actually realize that they can do that.
posted by radioamy at 3:28 PM on September 24, 2013


In iOS, Web apps can have a home screen icon.
posted by Dansaman at 3:38 PM on September 24, 2013


My company developed an app for one simple reason: you can send push notifications from an app. If this isn't an issue, I'd stick with the site and kill the app.
posted by third word on a random page at 4:17 PM on September 24, 2013


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