The word vegan was coined in England by Donald Watson in 1944. He, along with several other members of the Vegetarian Society in Leicester, England, wanted to form an alliance of nondairy vegetarians as a subgroup of the Society. When their proposal was rejected, they ventured to start their own organization. They prospected what to call themselves, and, after evaluating a range of ingenious possibilities, agreed that "vegan" (decisively pronounced VEE-gn, with a long "e" and hard "g") was best. It was derived from the word "vegetarian" by taking the first three letters (veg) and the last two letters (an) because, as Donald Watson explained, "veganism starts with vegetarianism and carries it through to its logical conclusion."