Name. Those. Billionaires!
May 2, 2013 1:06 PM Subscribe
For marketing materials, I need a term to describe investors in what is effectively a private club. The club owns fancy stuff that the investors get to use. The client currently refers to them as Owner Members. My first thought is that Member/Owners flows a tiny bit better, but maybe you have an awesome suggestion?
Many thanks.
If you insist on using both words go with either Owner Members or Member Owners but not Member/Owners as that, to me, implies that there are Members and there are Owners and either can use the service.
posted by magnetsphere at 1:17 PM on May 2, 2013
posted by magnetsphere at 1:17 PM on May 2, 2013
Unless there's another class of Members who aren't Owners, I say stick with one word. I expect that wealthy folks are accustomed to being called 'Members' in other exclusive club contexts.
I know I hang my head in shame down at the marina when I admit I rent my slip from an Owner. But I'm still a Member !
posted by Kakkerlak at 1:23 PM on May 2, 2013 [1 favorite]
I know I hang my head in shame down at the marina when I admit I rent my slip from an Owner. But I'm still a Member !
posted by Kakkerlak at 1:23 PM on May 2, 2013 [1 favorite]
If you want to be technical, a lot depends on how the club is structured and what the investors actually own. If it is an LLC but they aren't members of the LLC, it's confusing to refer to them as members.
Do they own the stuff or the business? Are they mainly investors, and use of the stuff is incidental, or are they mainly users of stuff and any appreciation of value of the stuff (or business) is incidental?
posted by payoto at 1:27 PM on May 2, 2013
Do they own the stuff or the business? Are they mainly investors, and use of the stuff is incidental, or are they mainly users of stuff and any appreciation of value of the stuff (or business) is incidental?
posted by payoto at 1:27 PM on May 2, 2013
Member Owners sounds like a euphemism for men.
posted by zamboni at 1:28 PM on May 2, 2013 [5 favorites]
posted by zamboni at 1:28 PM on May 2, 2013 [5 favorites]
How about just "investors"?
posted by SuperSquirrel at 1:33 PM on May 2, 2013
posted by SuperSquirrel at 1:33 PM on May 2, 2013
I think Member with a capital M sounds lovely, personally.
Members is what you'd call a co-owner in some co-ops, even though they're technically owners.
posted by Yowser at 1:47 PM on May 2, 2013
Members is what you'd call a co-owner in some co-ops, even though they're technically owners.
posted by Yowser at 1:47 PM on May 2, 2013
On reflection and after reading about that private female club, Member with a capital M sounds too pretentious and antiquated. Lower-case member would sound more modern.
posted by Yowser at 1:51 PM on May 2, 2013
posted by Yowser at 1:51 PM on May 2, 2013
stakeholder. I don't think owner applies here since no one person ever owns the items.
posted by Gungho at 2:01 PM on May 2, 2013
posted by Gungho at 2:01 PM on May 2, 2013
Principals?
posted by Sweetie Darling at 4:37 PM on May 2, 2013
posted by Sweetie Darling at 4:37 PM on May 2, 2013
Response by poster: Thanks for all the suggestions! (They're OK with what they have: I think it could be better. So I'm the cheap bastard. :-)
posted by 2soxy4mypuppet at 6:49 PM on May 2, 2013
posted by 2soxy4mypuppet at 6:49 PM on May 2, 2013
Limited Partners (the same name for investors in a hedge or venture fund,) perhaps?
posted by joshu at 1:16 AM on May 3, 2013
posted by joshu at 1:16 AM on May 3, 2013
This thread is closed to new comments.
posted by Ironmouth at 1:10 PM on May 2, 2013 [2 favorites]