| What's The Font |
November 27, 2012 7:24 PM   Subscribe

WhatTheFont| is throwing me gibberish on this 1970's Poster Inspiration Font

So what is the font?
It's probably the first example I have of admiring words for the way they appear.
posted by TangerineGurl to Writing & Language (10 answers total) 1 user marked this as a favorite
Looks like EF TV Nord Black with the kerning tweaked.
posted by dottiechang at 7:32 PM on November 27, 2012

oh but I see the "t" is different, still a close one though
posted by dottiechang at 7:33 PM on November 27, 2012

It looks like Franklin Gothic--especially the g, t, and smart-quote apostrophe.
posted by hyperbovine at 7:42 PM on November 27, 2012

Identifont says ITC Franklin Gothic.
posted by lalex at 8:03 PM on November 27, 2012 [1 favorite]

The terminals end at different angles than Franklin Gothic. This is a tough one.. I'm thinking it's Trade Gothic Bold No. 2 with a stroke applied, which would explain why it's so tracked in? It's hard to tell, but the letterforms look the same. The only one throwing me off is e.
posted by girih knot at 8:55 PM on November 27, 2012

If you remove the background it won't throw you gibberish. I did this and went through the process but the trouble is that it's so heavily kerned that WTF can only find a couple of individual letters. The result was completely off.
posted by unliteral at 9:10 PM on November 27, 2012

The kerning is what is throwing WTF off. Their automated system depends on there being clear space between letters. I often get nonsense results when my sample has letters touching.

The font is Trade Gothic Bold No.2. The basic letterforms match exactly. But, whoever set it, added a 1-2 pt. outline and then did a slight vertical down-scale to give it a more squat presence. This is why the letters all seem a little "off". The artificial bolding. I was able to exactly re-create the typesetting in Illustrator using these techniques.
posted by Thorzdad at 5:29 AM on November 28, 2012 [3 favorites]

Thorzad this Illustrator you speak of? Does it allow you to export a font to TTF?
I would love to have this font in my library, but no illustrator.
posted by TangerineGurl at 12:11 PM on November 28, 2012

Um...No. "Illustrator" is Adobe Illustrator, an art/design app.
If you simply Google "Trade Gothic Bold 2" you will find several resources for this font.
posted by Thorzdad at 1:11 PM on November 28, 2012 [1 favorite]

OP, you might also like Gotham Black, which has a similar feel to this without the need to be stroked and distorted.

also why did thorzdad get best answer and 3 favorites for giving the same answer i did, after i gave it
not bitter or anything
posted by girih knot at 10:00 PM on November 30, 2012

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