How to move away from sponsorships?
February 29, 2012 12:04 PM Subscribe
Our company receives numerous requests for sponsorships mainly from non profits. Since funds are tight and other projects are taking priority, we're looking to move away from further sponsorships, but need justification. Is there a way to measure efficacy of past sponsorships? Any reading on how to measure retroactively? Please keep in mind, past sponsorships have rarely been tracked. Does anyone have experience in this particular type of situation?