It's The Greatest Mascara ON EARTH !
October 3, 2011 11:53 AM   Subscribe

They no longer sell Max Factor 2000 Calorie Mascara in the United States. There is no substitute. Where can I still buy this product?

As I was writing this question, it seems maybe I can finally order the 2000 Calorie from Amazon, but at an outrageous expense. Is there a better option?

I have plenty of friends that travel internationally on a regular basis. Also, we have family in Dubai. (I can't send my in-laws on a wild goose chase looking for mascara, obvs, but if you can name the shop I can have them pick it up.) I am not opposed to ordering online, but Google wasn't too helpful previously. I can order off websites written in French, Spanish, or Arabic - as long as they will ship to the US. Or Dubai, I suppose.

I am in California, btw.

This is the greatest mascara known to humankind. My quality of life has honestly decreased since the Max Factor line was discontinued. It's time to do something about it and find a permanent way to source this from overseas.

posted by jbenben to Grab Bag (12 answers total) 6 users marked this as a favorite
Ebay has a US supplier.
posted by Ideefixe at 12:04 PM on October 3, 2011

Boots UK sells it
posted by jabes at 12:16 PM on October 3, 2011 has it, although they only seem to have one color.
posted by needled at 12:31 PM on October 3, 2011

I ordered some off Amazon (I am wearing it now actually), it is really not the same as it used to be, at least the one that now has "Dramatic Lash" on the tube is nowhere near as good as the Max Factor 2000 Calorie I remember, the formula has changed, or my eyelashes have. Maybe that one from is more like it, but it doesn't seem to come in black.

The only mascara I have found that comes close to the old Max Factor 2000 Calorie, is this ridiculously expensive one (I don't buy it often, but it is seriously the best mascara I have ever used).
posted by biscotti at 1:19 PM on October 3, 2011

If you want it from Boots/UK I'll happily ship it for cost, I go into boots once a week anyway
posted by gadha at 1:40 PM on October 3, 2011 [1 favorite]

Best answer: I totally stocked up a year or two ago. It IS the best and I lament its demise. I got my hoard from but it looks mostly gone. I'll hope that others can help.
posted by otherwordlyglow at 7:11 PM on October 3, 2011

Japan has Max Factor 2000 Calorie mascara, but I think the formula is different since it performs differently on my eyes. Also, the retail price in Japan is around 3000 yen ($40 USD), so including shipping, it would be VERY expensive.

I know you said there is no substitute, but Max Factor is owned by Procter & Gamble, which also owns Cover Girl. In case you really can't find anything, I would start looking into Cover Girl for substitutes. However, I don't know if Cover Girl has any mascaras with regular wands now. They all seem to be the rubbery type.
posted by xmts at 10:03 PM on October 3, 2011

Response by poster: Oh man, I've held off responding here because this issue is so frought!

Yes, is the wrong color and is not in stock if you click through.

The formula may have changed internationally? Not surprised.

I'm now OK paying $25+ for what I want based on feedback from everyone. Interesting about the Yves Saint Laurent product, but the reviews seemed mixed. This in contrast to my experience with the real deal straight 2000 Calorie Max Factor.

The wand was exceptional on that product, the Cover Girl is not even close - tried 'em all. Also many more expensive brands available at Sephora and department stores.

Someone MeMail me if/when someone starts making this exact formula again. I am thoroughly offended that Proctor & Gamble would choose to offer the lesser quality products rather than keep this spectacular product available. In some way or another.

Here is what I liked about 2000 Calorie, in case someone has a recommendation....

- Stayed on looking beautiful, even and especially if I slept in it.

- Wand must have rocked, because went on smooth and easy with no clumps, every time.

- No flaking. EVER. Even if I slept in it.

- Washed of easily, completely, with soap. Every time.

It's amazing to me every time I try something else, especially popular (and sometimes expensive brands) and they can't manage these simple requirements.

If I had these leftover in original packaging, I'd be selling these formerly $8 gems for $50 a pop on eBay, too!

Shame on you Proctor & Gamble. You should have tried harder. Really.

Thanks everyone!

Anyone new on this - feel free to MeMail me!
posted by jbenben at 11:27 PM on October 3, 2011

Response by poster: I already sensed I should stay away from the "dramatic lash" labeled version - but thanks for the confirmation!

And thanks to gadha! But I could NEVER impose on anyone like that!! I'm a big girl and I'm responsible for my own make-up issues, but gosh Good Karma at you!
posted by jbenben at 11:32 PM on October 3, 2011

Forgot to mention that what I've been using lately in place of the 2000 Calorie is L'Oreal Voluminous Million Lashes. It's pretty good - not insanely great like 2000 Calorie but I'm satisfied with it for the most part. The brush is quite different but it goes on really easily and doesn't flake or smear. It's a little harder to remove but I'm coping.
posted by otherwordlyglow at 9:40 AM on October 4, 2011

Response by poster: I plan to write interested Mefites with this info, but just for the masses...

I ordered what looks like the "classic" 2000 Calorie off ebay today for $20 and free shipping. I will report back.

In the meantime, I discovered Boots makes several good mascaras available here in the US at Target.

I got the one in the dark green tube, I think it was the Exceptional Definition? Meh. A little smudging after exercise, but the day before it survived sleeping in it - my true test.

The problem was the "brush." It's a brush with silicone or rubber bristles, which suck. The product applied better with my washed and disinfected (rubbing alcohol) 2000 Calorie tube's brush. But the coverage was not the same. My understanding is it looks better with multiple coats.

I plan to try the others in their line, if I find a comparable replacement, I will post here and Memail folks who answered.

Thanks so much!
posted by jbenben at 10:20 PM on October 6, 2011

Response by poster: I ordered 2000 Calorie from abroad and returned the Boots mascara.

There is no substitute. The formula from abroad (2000 Calorie, NOT Dramatic Lash variety) was up to my usual standards.

Are you listening Proctor & Gamble?
posted by jbenben at 9:14 PM on November 2, 2011

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