What's the best solution for a company to manage their Twitter account?

September 21, 2011 7:08 AM

What's the best solution for a company to manage their Twitter account?

We have 5-6 people who run our Twitter account. Tp help us, we'd like some software that does a few simple things:

1. Ability to know who sent which Tweet
2. Ability to schedule Tweets
3. Good mobile integration (as a lot of tweeting is done at events)
4. Easy way to track mentions of our name etc.

I guess as a bonus an easy way to add/remove people from managing the account would be good.

Our twitter account is (hopefully) very much: us being useful as a company rather than us trying to be markety marketeers, so a lot of stuff (advanced stats, ability to autofollow, spammy stuff) is irrelevant. Low cost would be good.

At the moment everybody is sharing the one username/password, and using their own choice of Tweetdeck, iPhone App etc.

I've looked at Cotweet and MediaFunnel. They're OK, but seem to lack integration with mobile apps (you can send SMS to tweet, but, you know, that's not ideal). As I would say 50% of our Tweets are done by phone (and that's a place where we want to schedule things, know internally who's posted what etc) that's a reasonable deal breaker.

Any good suggestions?

posted by Hartster to Computers & Internet (6 answers total)

Response by poster: (Actually, CoTweet does have mobile apps, but only for the Enterprise account. As they don't tell you upfront what the Enterprise account costs, I'm assuming it's already too much)
posted by Hartster at 7:11 AM on September 21, 2011

It's been a while since I used it, and I think it costs money now, but HootSuite allows multiple people with their own logins to manage a single Twitter account. They do have mobile apps, scheduled updates, etc.
posted by misskaz at 7:27 AM on September 21, 2011

Also, for monitoring (tracking people that are talking about your brand but may or may not be using your twitter handle to do so), I like Viralheat. There are some fairly affordable plans if your needs are simple.

Twentyfeet.com is good for metrics (measuring retweets, replies, etc.) and is free.
posted by misskaz at 7:29 AM on September 21, 2011

We are using Hootsuite to manage multiple Twitter and Facebook feeds. I think the limit is 5 networks on the free accounts. I like it a lot - especially that useful is the ability to have running search feeds.
posted by jander03 at 8:13 AM on September 21, 2011

I suggest MediaRoost. It may fit the bill on all counts.
posted by Kruger5 at 10:49 AM on September 21, 2011

My colleagues use TweetDeck to allow multiple accounts open at the same time, and tracking mentions and hashtags. It has a mobile app too.
posted by Gor-ella at 11:41 AM on September 21, 2011