Need help naming a new small business
July 30, 2011 5:48 AM   Subscribe

Need business name ideas! Asking for a friend who is starting a new small business and is struggling to find a name she likes. The business will carry specialty development products for high needs individuals such as Autism, Cerebral Palsy, and Down Syndrome. Full business explanation below.

Here is the full business summary:

'The store will provide essential products and solutions to families and caregivers with distinctive needs. We will cover pre/post natal care to speciality development products for high needs individuals such as Autism, Cerebral Palsy, and Down Syndrome. We want to save people time by carrying all the products they require in one location. If we don’t carry it, we will find it for them.

This is a new business born out of my own pre and post natal experience combined with watching my sister raise two high needs children (Down Syndrome and Cerebral Palsy). My sister has plenty of access to programs and therapists, but when it comes to finding the products or toys that are recommended, she finds herself spending a lot of time searching the internet or various stores.

I believe that all parents and caregivers deserve as much help as they can get.'
posted by ChrisManley to Work & Money (17 answers total) 1 user marked this as a favorite
I think you also almost wrote your own tagline: "The help you deserve"

As for a title, maybe be simple: "Care" or "Needs"
posted by JLMC at 5:56 AM on July 30, 2011

(Niece or Nephew's Name) Toybox
Care, Packaged
posted by apparently at 6:02 AM on July 30, 2011 [1 favorite]

I like the above, because it seems a lot of times with children's organizations, they are named after the child who inspired the adult to start the charity or company. It seems like something that needs to be pretty professional and serious, as well as convey warmth and understanding at the same time, which might be difficult... but can be done!
posted by kpht at 6:06 AM on July 30, 2011

That's good, apparently. Though "packaged" might make people think it was a a business about shipping these things -- but it's retail I assume? OP, what kind of clientele/locale? Upscale, trendy urban would be very different from modest suburban neighborhoods.
posted by JLMC at 6:07 AM on July 30, 2011

As I understand, it will be home based and store-fronted on the web. At least for starters.

It's more about getting all the items into a single place, or having a single place someone can request an item from. I'm told that the market right now is very spread out ... not many one stop shops for this kind of good.

I'm posting for a friend, so hopefully this information is correct. I didn't track her down to ask.
posted by ChrisManley at 6:33 AM on July 30, 2011

"Accessabilities" popped into my head for some unknown reason. I think I'm trying to combine the words "accessory" and "ability".

I just woke up though, so I might be way off in left field.
posted by MultiFaceted at 6:34 AM on July 30, 2011

Full Spectrum - Special Toys for Special Kids
posted by carmicha at 7:01 AM on July 30, 2011 [7 favorites]

I think not everything would be toys, though?
posted by SuperSquirrel at 7:13 AM on July 30, 2011

Specialty Needs (or Specialty Finds - a bit more subtle, but sounds like it could be for other things, like curiosities or spices)
Care & Carry
Kinder Care Stop
Careneedings - "Caregiving starts here"
posted by iamkimiam at 7:38 AM on July 30, 2011

I like the above "Full Spectrum" with some kind of rainbow colored logo.
posted by Knowyournuts at 10:04 AM on July 30, 2011

I think not everything would be toys, though?

Oops - my bad. How 'bout:

Full Spectrum - Special Care for Special Kids
Full Potential - Special Care for Special Kids
Treasure Bridge - Helping Special Kids Thrive
Early Start - Helping Special Kids Flourish
posted by carmicha at 10:24 AM on July 30, 2011

Differently Enabled
posted by jamjam at 10:59 AM on July 30, 2011

Needs Must - Essential products for high needs children
posted by the Real Dan at 12:11 PM on July 30, 2011

Just For You
Magic Beans
World For You
posted by calgirl at 1:17 PM on July 30, 2011

Great ideas all.

Just to clarify, it isn't just toys and items for kids. It could be adults too.
posted by ChrisManley at 4:47 PM on July 30, 2011

posted by obiwanwasabi at 4:58 PM on July 30, 2011

Something with the term high-functioning, high-function, or high aiming. High altitude? High-flying?
posted by chrisinseoul at 1:44 AM on July 31, 2011

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