How do you determine sponsorship fees?
May 25, 2005 11:42 AM   Subscribe

I'm helping organize a charity walk where each participant would receive a t-shirt. We want to provide sponsorship opportunities for space on the t-shirt. We're thinking about offering a couple of different levels of sponsorship, each tied to logo/text location and size on the t-shirt. What's an appropriate amount to ask the highest-level sponsors for? (This event is taking place in the US)
posted by 27 to Work & Money (5 answers total) 1 user marked this as a favorite
I think that's all dependent on the reach and assumed popularity of the event.

How many people are in the audience that your t-shirt will reach? Charity walk participants? Participants' family members? Spectators? Are you expecting any press coverage that could bump up the number of people potentially seeing the logo?

Once you have that information, you can tie the price levels into that.
posted by tozturk at 11:55 AM on May 25, 2005

Frankly, as much as you think they'll pay. Depending on the charity in question, you may be able to get lots of money, if you target your sponsors correctly.

Make sure you can give receipts, though.

And what tozturk said.
posted by dirtynumbangelboy at 12:29 PM on May 25, 2005

You should talk to a specialty running store in your area that also sponsors races. For three reasons: they probably already have a sense of what they ask for from sponsors, they may want to be a sponsor themselves, they may be a source of other advice as well. Putting on a walk like this can get complicated, what with permits and cops and insurance and everything. The people I know who are race directors are quite clear that it's a huge job.

Best of luck.
posted by OmieWise at 12:45 PM on May 25, 2005

Bicycle club century ride chairman here. Don't forget you can barter T-shirt space for goods/services, too. Yogurt, spring water, PowerBars, etc.
posted by fixedgear at 1:29 PM on May 25, 2005

is the idea that you earn more money than the t-shirt costs? because if not, why bother at all, as i would guess most people would throw away a t-shirt with advertising on? or am i over-estimating the sartorial sense of your target audience?
posted by andrew cooke at 2:17 PM on May 25, 2005

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