Helene Hanff's career-changing ad?
March 20, 2011 5:24 PM Subscribe
In 84 Charing Cross Rd Helene Hanff's 1st letter to the bookshop Marks and Co., written in October 1949, says she's responding to an ad she saw by them in the Saturday Review of Literature. One little problem: I recently went over a library archive of the Saturday Review. I couldn't find an ad from Marks and Co. in any of the October issues of 1949, nor in any of the issues in September, August, or July. This involved looking at both the display ads and the small-print classifieds. It also involved looking at the Saturday Review's 25th Anniversary issue, August 6, 1949, which was more than triple the size of a typical issue of the time (180+ pgs vs. 50+ pgs, and so many one-off advertisers it had an index to them). So... Has anyone ever seen this ad, that caused such a big change in Hanff's life? Did she perhaps get the magazine wrong? If so, which magazine was it in, and when?