Effective advertising for lawyers
September 15, 2010 11:48 AM Subscribe
Attorneys and patent agents: what kinds of advertising have you found to be the most effective?
I'm an attorney and patent agent, and I'm starting to take on clients secondary to my main job as an academic researcher. Right now I'm working on a web page and considering taking out some Google ads, and I have a listing on Metafilter Jobs. I doubt it will be sufficient, but I am still interested in internet advertising, since patent work doesn't have the same geographical limitations that some other areas of law do.
If you're an attorney or patent agent, what advertising media and methods have worked well for you? What hasn't worked so well? Ultimately cost is a consideration but don't worry about it for the purposes of the question.
In case this question is itself interpreted as attorney advertising: the choice of a lawyer is an important decision and should not be based solely upon advertisements.
I'm an attorney and patent agent, and I'm starting to take on clients secondary to my main job as an academic researcher. Right now I'm working on a web page and considering taking out some Google ads, and I have a listing on Metafilter Jobs. I doubt it will be sufficient, but I am still interested in internet advertising, since patent work doesn't have the same geographical limitations that some other areas of law do.
If you're an attorney or patent agent, what advertising media and methods have worked well for you? What hasn't worked so well? Ultimately cost is a consideration but don't worry about it for the purposes of the question.
In case this question is itself interpreted as attorney advertising: the choice of a lawyer is an important decision and should not be based solely upon advertisements.
Response by poster: That confirms my suspicions. Networking and word-of-mouth it is, then.
(Oddly enough, I've also gotten a client via the registration list. Maybe the PTO should add a few fields to the attorney/agent search (e.g., attorney vs agent, technical background, currently seeking clients) and make it a proper referral service like a lot of the state bars offer.)
posted by jedicus at 7:36 AM on September 16, 2010
(Oddly enough, I've also gotten a client via the registration list. Maybe the PTO should add a few fields to the attorney/agent search (e.g., attorney vs agent, technical background, currently seeking clients) and make it a proper referral service like a lot of the state bars offer.)
posted by jedicus at 7:36 AM on September 16, 2010
« Older How can I buy a pair of shoes only sold in the UK? | Not-obvious things you shouldn't say to women Newer »
This thread is closed to new comments.
I would definitely get the web page up and consider paying a web designer so that it looks more professional. Establish an account on LinkedIn. Be active in alumni and other groups. Make sure everyone you know is aware that you're interested in doing patent work.
posted by exogenous at 3:05 PM on September 15, 2010