Figuring This Out Is Complicated
August 24, 2010 11:49 AM Subscribe
Viral Marketing Filter: I have seen several billboards locally with messages such as "My Life Is Complicated" and "Molecular Biology is Complicated". They are red with a white oval box in which the first two words are written. The "is complicated" part is written on the red background. Does anyone know what these are about?
I am in North Florida if it makes a difference. I tried googling this, but the phrase "is complicated" seems to bring up a lot of extraneous results.
I am in North Florida if it makes a difference. I tried googling this, but the phrase "is complicated" seems to bring up a lot of extraneous results.
my guess, after reading quadrilaterals' link, is that it is for some church.
posted by doorsfan at 12:07 PM on August 24, 2010
posted by doorsfan at 12:07 PM on August 24, 2010
If it is for a church or other belief system, I bet it's a slightly more open-minded one that wants to dispel misconceptions or something. "It's complicated" seems a lot more forgiving than "No, it's not, it says it right here in Leviticus."
That said, it does have a "phone company orange" look to it.
posted by redsparkler at 12:44 PM on August 24, 2010
That said, it does have a "phone company orange" look to it.
posted by redsparkler at 12:44 PM on August 24, 2010
"it's complicated" is from facebook in reference to the relationship status.
posted by UltraD at 1:02 PM on August 24, 2010
posted by UltraD at 1:02 PM on August 24, 2010
These ads seem so familiar to me, but I can't put my finger on why. I'd bet in a week or two there will be follow-up ads saying "...but ____ doesn't have to be," or something similar, and the reveal will be for a related product or service.
Teaser ads are pretty common in outdoor advertising because they generate buzz and speculation like this. There will probably be a reveal soon enough, and it will be for something totally mundane like a new wireless provider.
posted by Metroid Baby at 1:40 PM on August 24, 2010
Teaser ads are pretty common in outdoor advertising because they generate buzz and speculation like this. There will probably be a reveal soon enough, and it will be for something totally mundane like a new wireless provider.
posted by Metroid Baby at 1:40 PM on August 24, 2010
Best answer: It's the Jacksonville Symphony Orchestra.
posted by carmicha at 1:59 PM on August 24, 2010
posted by carmicha at 1:59 PM on August 24, 2010
From carmicha's link:
*ick*
posted by filthy light thief at 2:28 PM on August 24, 2010
Those billboards are part of a marketing campaign by the Jacksonville Symphony Orchestra. Wednesday, the other half of the message will begin appearing: “Take it SymphonEasy.”Fo' sheezy.
*ick*
posted by filthy light thief at 2:28 PM on August 24, 2010
Response by poster: Good find, Carmicha.
I sing in the symphony chorus but I didn't know anything about this.
posted by wittgenstein at 3:45 PM on August 24, 2010
I sing in the symphony chorus but I didn't know anything about this.
posted by wittgenstein at 3:45 PM on August 24, 2010
This thread is closed to new comments.
posted by quadrilaterals at 11:53 AM on August 24, 2010