Best examples of B2B websites capable of converting visitors to customers?
August 4, 2010 3:10 PM   Subscribe

What are the best examples of B2B websites capable of converting visitors to customers?

I'm looking for examples of well-designed, impactful, modern sites that are still focused on converting visitors to customers. I'm interested in business-to-business sites, not business-to-consumer sites.

Which sites do you feel live up to these standards?
posted by ElfWord to Computers & Internet (4 answers total) 3 users marked this as a favorite
posted by yoyoceramic at 3:15 PM on August 4, 2010

Not sure if it exactly fits your B2B criteria, but Sitepoint always does me in. They have one of the smoothest browsing-to-buying transitions, it's like being on a water slide. I buy their products for my business all the time.

Seriously, check out one of their books. Download the free preview. They'll send you an email with the link. Then they'll follow up on that. Then they'll follow up again, with more helpful info and testimonials.

Pretty soon you are thinking, "wow, every couple of days I am hearing great things about this book."

Their Twitter feed links to blog posts that really help people in the business of web development. People read the posts, then stick around to read up on book recommendations.

Then notice that they leveraged their book library to become a well-respected source for online learning and continuing education.

They also have clever marketing ideas. They did an awesome promotion based on the world cup, eliminating books until one remained that was given away for free. The way it worked made you want to buy a book at a "cheap" price because it might not be that cheap the next day.

They are a well-oiled machine.
posted by circular at 4:58 PM on August 4, 2010 They pretty much invented SaaS (software as a service) and holy crap does their site scream high conversion rate. So does
posted by Elminster24 at 5:30 PM on August 4, 2010

Oh, and Those guys literally wrote the equation for increasing conversion rates. Their resource library alone is worth visiting that site. You will spend hours there and their case studies rock.
posted by Elminster24 at 5:31 PM on August 4, 2010

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