Ads that use text messaging lingo?
July 8, 2010 2:14 PM   Subscribe

Can you point me to any commercials or print ads available online that use text messaging or instant messaging lingo? Along the lines of this.
posted by iamisaid to Writing & Language (8 answers total) 1 user marked this as a favorite
I don't know if this counts, but these sorts of signs have popped up around Canberra, Australia.
posted by barnacles at 2:22 PM on July 8, 2010

posted by ODiV at 2:26 PM on July 8, 2010

There's the idk, my bff jill ad that spawned a mini-meme.
posted by zsazsa at 2:27 PM on July 8, 2010

crawl through
posted by krautland at 3:16 PM on July 8, 2010

There were print ads for gossip girl that used OMFG in big text.
posted by wsquared at 3:44 PM on July 8, 2010

Mac's, a chain of convenience stores in Canada, ran an ad campaign using WTF? to advertise its new bilious yellow flavour of Froster (like a Slurpee). Mac's later said WTF? was supposed to stand for "What's that flavour?" Yeah, right. Anyway, it caused some controversy and a lot of the ads are no longer on YouTube, but here are a few [they're all completely bizarre and the Spleenminton one is not for the queasy, duh]:


Witch Doctor

Fur Ball

Also, I love that Australian don't-text-while-driving sign that barnacles linked to.
posted by hurdy gurdy girl at 6:00 PM on July 8, 2010

I'm a copywriter so I pay quite close attention to ads, and this recent one for Renault immediately springs to mind: OMG and LOL as standard. Not my photo, for the record.

It was displayed near my office for quite a while and it always used to boggle my mind. I just couldn't work out why anyone would want their car to produce LOLs - perhaps they're chuckling with satisfaction at owning such a fine French car?

But it always seemed to me that the ad was describing the reaction provoked in others, and I don't think most people would want to be laughed at as they cruised through the mean streets of London.

If I think of any others, I'll let you know.
posted by Ted Maul at 4:04 AM on July 9, 2010

Actually, I've just remembered another for an online clothes retailer which I saw at a bus stop near my house. It featured a picture of a woman in a (fairly unappealing) dress with the copy "OMG where did you get that DRESS?" or something to that effect.

A quick google doesn't throw it up, but here's an article I found from Wired which discusses the phenomenon: OMG! STFU! Ludicrous text speak in London adverts.
posted by Ted Maul at 4:07 AM on July 9, 2010

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