I'm looking for a talk given by two sociologists about how underground music is the driving force behind mainstream music.
April 9, 2010 9:45 AM   Subscribe

I'm looking for a talk given by two sociologists about how underground music is the driving force behind mainstream music.

I used to have the audio of this presentation, but a hard drive failure has destroyed it.

What I remember: There were two scientists - most likely sociologists - and they spoke about how the act of people looking for underground music and indie movies and so on was a driving force behind modern capitalism.

When something goes mainstream, they said, a portion of the audience abandons it and goes searching for artists who have yet to "sell out" or who are "authentic."

These people then tell everyone they know about the new artists they have discovered, which slowly brings those artists to the surface until they go mainstream - and then the whole thing starts over.

I can't seem to find these guys, the talk or anything else, and would love to get it back into my possession.
posted by Lownotes to Science & Nature (3 answers total) 9 users marked this as a favorite
 
Well, I answered my own question after an intense lunchtime Google expedition.

It was a talk on "Big Ideas" from TVO. The speakers were Joseph Heath and Andrew Potter.

Link
posted by Lownotes at 10:14 AM on April 9, 2010 [1 favorite]


See also: http://en.wikipedia.org/wiki/The_Rebel_Sell
posted by aniola at 1:07 PM on April 9, 2010


thanks for answering your own question.... now I look forward to it!
posted by kch at 1:28 PM on April 9, 2010


« Older I hear Sir Loin has a nice rump.   |   Canadian calculus Newer »
This thread is closed to new comments.