What's going on in the Channel 4 News titles?
March 30, 2010 3:53 AM   Subscribe

What's with the weird barcode thing in the opening titles of Channel 4 news?

Right at the start of the opening titles of Channel 4 news there's this weird grid arrangement that flies off to the left. It might just be part of the design but it seems a bit too purposeful to be a random embellishment to me.

You can see it on YouTube here and here's a screen cap of just the barcode.

Does anyone know what the point of this is? What sort of barcode format it might me?
posted by public to Technology (8 answers total) 1 user marked this as a favorite
 
Looks like part of a QR code.
posted by handee at 4:01 AM on March 30, 2010


QR?
posted by phrontist at 4:01 AM on March 30, 2010


Doesn't look like it has features that match more common 2D bar code formats.

Does it change from day to day? Perhaps they translate the date or some other program identifier into a bar code, perhaps for production use or archiving.
posted by Blazecock Pileon at 4:08 AM on March 30, 2010 [1 favorite]


Blazecock. I believe it stays the same every day. Here's a screencap from the flash player on the channel4.com website. Appears to be identical to me.
posted by public at 4:12 AM on March 30, 2010


Not sure what it is, but it's also mentioned here. The code is the same as yours, so it looks like it doesn;t change.
posted by le morte de bea arthur at 4:14 AM on March 30, 2010 [1 favorite]


Is it a QR code? It looks like there are three blocks to orient the code in that format, but those features aren't present in the news program barcode...
posted by Blazecock Pileon at 4:17 AM on March 30, 2010


It's actually a QuickMark code. You can see examples in the images on the page.

So there you go.
posted by le morte de bea arthur at 4:24 AM on March 30, 2010 [1 favorite]


Yup, it's a web address in QR code:
"Web Page
http://www.channel4.com/news"

Many cellphones with windows mobile, a camera and web access can use QuickMark to decode those.
posted by PontifexPrimus at 4:27 AM on March 30, 2010


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