Money In Yer Pocket, You Betcha!
March 27, 2010 1:30 AM   Subscribe

Lately I've been hearing the phrase 'money in your pocket' a lot. I know it's an old expression, but the overuse of it recently seems to point to some real estate/money makin' motivational speaker or program suggesting this particular phrase as some sort of tagline. Can anyone point me to a point of origin for this recent usage?

I hear this phrase an awful lot on AM radio (in commercials, that is), and lately in meat space, too, from the real estate types. When I hear someone use this phrase, my blood runs cold; there's something about it that seems really manipulative and condescending. It also seems to be an overt correction to the expression "money in the bank', which was a positive expression until, ahem, recently.

Does anyone have insight into this, or an origin point? Thanks!
posted by biddeford to Work & Money (8 answers total)
Makes me think of this, although I guess it's unlikely that it's the source of the usage you're talking about.
posted by Cimrmanova at 2:58 AM on March 27, 2010

Barack Obama has used the phrase in regard to mortgages:

Barack Obama: Refinancing now is "money in your pocket"
posted by teg at 7:02 AM on March 27, 2010

ING Direct Canada seems to use this phrase quit a bit in their commercials, but they're probably just part of the trend.

That's a good catch, by the way. This may just be a case of a phrase catching on almost spontaneously, like the way everyone says "going forward" now.
posted by hiteleven at 7:56 AM on March 27, 2010

Confirmation bias.
posted by VikingSword at 9:07 AM on March 27, 2010

- So you off to college in the fall?

- Oh, ya know, I'm still not sure. I'm working right now for the city.. Thinkin' of holdin' on to the job for a while. It's like... You know, it's money in my pocket.

- I hear that. Here's some more money for your pocket. You have a nice night tonight.

- Okay, thanks. Hey, take it easy.

posted by mbatch at 10:53 AM on March 27, 2010

I'm not sure you'll find that there's a specific cause to that particular phrase. As VikingSword thinks, so too do I think it's confirmation bias.

However, there's an increased desire by the public for money-saving techniques and frugality, anything that puts "money in your pocket", and that's been noticed by Madison Avenue; companies are appropriately tailoring their advertising towards convincing customers that by buying their product, they're saving money.

That may be why you've seen that phrase repeated more often: because the sentiment is one everyone is seeking to play to.
posted by WCityMike at 10:56 AM on March 27, 2010

Phrase fad. These things come and go, sometimes.
posted by dhartung at 10:59 AM on March 27, 2010

Thanks everyone. I'm sure confirmation bias has a lot to do with it, but it does seem to be a popular expression at the moment. Et Tu, Barack?
posted by biddeford at 11:30 AM on March 27, 2010

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