Best (informational content) of the (retail) Web?
March 16, 2010 10:23 AM   Subscribe

What are some good examples of web-based informational content provided by a retailer?

I'm looking for retailers that provide informational content that you've found useful and insightful. This could be anything from tips/tricks, how-to, industry news, or any combination thereof. Many answers are probably blog based, but they definitely don't have to be.

For the sake of this question, I'm not looking for sites that offer community-based info (forums, etc.).

Here's how eBags does it.

King Arthur Flour does something similar.
posted by rollbiz to Shopping (8 answers total) 1 user marked this as a favorite
Best answer: More a manufacturer than a retailer but Park Tool provides bike repair guides

REI has an "expert advice" section
posted by ghharr at 10:30 AM on March 16, 2010

Best answer: A lot of cosmetics retailers have very useful application/use tips. Benefit is one such; they have a whole "beauty school" section. They also include "how tos" and "tips" on the product pages and have some industry news-type videos and features that rotate on and off the front page.
posted by devinemissk at 10:37 AM on March 16, 2010

Best answer: Dr. Foster & Smith have always done an excellent job IMHO both in their online presence and in thier print catalog.
posted by labwench at 10:51 AM on March 16, 2010

A lot of specialized retailers, and local ones, do this - for example, my local bike shop tweets about industry news, bike race events, etc; in this case very little of the posted content is actually along the lines of "We has product come buy it." I'm just using them for an example; a ton of smaller, specialized businesses do this, because the focus is often more on "I care about this stuff for a living" than "I am demanding your dollars."
posted by Tomorrowful at 10:54 AM on March 16, 2010 [1 favorite]

The coffee roasting info at Sweet Maria's comes to mind.
posted by treblemaker at 11:48 AM on March 16, 2010

Not sure if this is what you're after, but this got me (a complete geek) to buy a pair of pants designed for cops/SWAT/EMS/Whathaveyou.

And I like them a lot.
posted by ChurchHatesTucker at 12:04 PM on March 16, 2010

Best answer: Fire Mountain Gems and Beads provides a variety of resources for jewelry-making (and other beading), including patterns, instructions, and galleries of completed designs.
posted by timepiece at 2:09 PM on March 16, 2010

Express Scripts runs DrugDigest, a noncommercial compendium of pharmaceutical information for consumers (including a drug library, a list of drug interactions, etc.) that's staffed by faculty at St. Louis College of Pharmacy.
posted by limeonaire at 4:16 PM on March 16, 2010

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