How much are SMS (text) message deliveries worth to advertisers?

January 21, 2010 8:16 PM

If I have a group of people who are willing to receive SMS (text) messages with advertisements on their cell phones, how much is that worth to advertisers? What's the most important demographic information such advertisers would want for segmentation purposes? Gender? Age? Zip code? How would I find potential advertisers?
posted by Dansaman to Technology (4 answers total)

Age, sex, marital status and household income or a proxy thereof.
posted by rr at 9:02 PM on January 21, 2010

Response by poster: Thanks rr, that's helpful info. I assumed age and gender would be key demographics, and I assumed zip code could be a good proxy for household income (is that correct?), however I'm somewhat surprised by marital status. What does that tell an advertiser?
posted by Dansaman at 9:55 PM on January 21, 2010

whether to advertise "text flirty teens", or "cheap drinks all night", or "50% off decking tomorrow at the hardware store".
posted by emilyw at 4:56 AM on January 22, 2010

Used to work for an SMS company that did this and the charge ranged from .10 to $1 a head, depending on how accurately targeted the user list was.
posted by greenland at 8:18 AM on January 22, 2010