Where are all the letterform script logos?
November 18, 2009 2:26 PM   Subscribe

I'm interested in finding examples of (likely extinct) brands and companies that used a letterform script for their logo. I'm positive I've seen many examples of logos that were reminiscent of the classic Coca Cola spencerian script letterform, but now that I'm looking for them I'm finding a whole lotta nothing.
posted by subpixel to Society & Culture (12 answers total) 3 users marked this as a favorite
GE. Ford.
posted by adamrice at 2:29 PM on November 18, 2009

Thanks, but those are fairly obvious. I'm really interested in finding some sort of resource where I might uncover a trove of examples from small companies that employed the style in it's heyday.
posted by subpixel at 2:31 PM on November 18, 2009

posted by Chocolate Pickle at 2:31 PM on November 18, 2009

Did you check these?

And Entenmann's has a letterform logo.
posted by Sidhedevil at 2:33 PM on November 18, 2009

Pepsi-Cola, Ford, Canon (Kwanon), Jantzen, Johnson&Johnson...
posted by Sys Rq at 2:34 PM on November 18, 2009

This page shows old letterform logos for Boeing, Motorola, Canon (sort of), Yamaha, Mazda, and Reuters. And even Apple, kinda.
posted by j-dawg at 2:36 PM on November 18, 2009 [2 favorites]

Not sure if this will be at all helpful to you, but it's kind of neat in any case.
posted by Pecinpah at 2:41 PM on November 18, 2009 [1 favorite]

No, this is the page (and especially the The Bluemlein Script Collection). But seriously, this company is still around. It's Cott to be good!
posted by TWinbrook8 at 2:49 PM on November 18, 2009 [2 favorites]

Or you could go to the library and look at the bound issues of old magazines/microfilm of newspapers for local advertisers. An art school library would have old Graphis or Art Director's Club annuals, going back to the '50s or '60s, for larger companies.
posted by TWinbrook8 at 2:58 PM on November 18, 2009

I feel the need to post the old Procter & Gamble logo, which I love. I wish they'd have capitalized on it, instead of capitulating to idiots.
posted by theora55 at 2:59 PM on November 18, 2009

Boots still has one.
posted by rokusan at 4:50 PM on November 18, 2009

Holy shit, TWinbrook8, that page is awesome. Now I get what the font nerds are on about.
posted by Methylviolet at 5:37 PM on November 18, 2009

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