Goo Goo Ka Google
February 20, 2009 8:40 AM Subscribe
Need recommendations for the best two or three books on Google Analytics from both a programming perspective and a biz/marketing person's analysis perspective.
I need to some recommendations on books that can help in both of the following areas:
1) how to implement necessary code throughout an ecomm site to leverage full capabilities of google analytics to track and understand usage
2) how to interpret, analyze and understand the results/data that comes back from google analytics
I need to some recommendations on books that can help in both of the following areas:
1) how to implement necessary code throughout an ecomm site to leverage full capabilities of google analytics to track and understand usage
2) how to interpret, analyze and understand the results/data that comes back from google analytics
Response by poster: Yeah, pal .. So get these code snippets from Jesus on Sunday?? I need a book that tells me which snippets I need where for analyzing ecomm traffic. If you don't know that ecomm requires a different set up than you can kindly refrain from any further answers
posted by spicynuts at 2:56 PM on February 20, 2009
posted by spicynuts at 2:56 PM on February 20, 2009
After that reply I can only imagine what kind of assault a more helpful response would get.
posted by Ookseer at 5:10 PM on February 20, 2009
posted by Ookseer at 5:10 PM on February 20, 2009
Best answer: 1) Advanced Web Metrics with Google Analytics
2) Web Analytics - An Hour A Day
posted by deCadmus at 7:17 PM on February 20, 2009
2) Web Analytics - An Hour A Day
posted by deCadmus at 7:17 PM on February 20, 2009
This thread is closed to new comments.
(don't have an answer for 2)
posted by shownomercy at 12:13 PM on February 20, 2009