References to Video & Web production having similar structure

February 3, 2009 11:54 AM

Are there any books or articles that show similarities between web content creation and video production, specifically with regard to job titles and workflows?

The titles don't match up exactly, but there are similarities, and I was wondering if anyone has published this phenomenon.

Video = Web
Producer = Stakeholder
Director = Project Manager
Art Director = Designer
Director of Photography = Developer
Screenwriter = Copywriter
Production Assistant = Assistant Producer
Talent = Content

posted by sswiller to Media & Arts (1 answer total)

I'm not sure it is a phenomenon, to be honest. Both web and video production require both technical and creative skills, in most all cases. They both can fall under the big umbrella that is "multimedia," too, so a lot of similarities are thanks to being within the same industry.

It's probably not as true for the developer and technician end of the industries, but many web designers (particularly the flash-inclined) do video editing work as well.

I don't know of any articles that talk about the similarities of the job titles or workflows of these two industries, but I imagine you can find something close to what you're looking for, by searching for articles in regard to the evolution of creative industries.
posted by metalheart at 11:55 AM on February 9, 2009