There are a lot of buzzwords being bandied about regarding the 'viral' 'grassroots' ways that 'Internet 2.0' can be used to 'create a groundswell' through 'guerilla marketing'. What? What do these buzzwords actually mean? After getting vague advice like 'use MySpace' by people with marketing degrees who don't use the internet to market anything, I am interested in cutting through the crap by hearing from real people with actual experience in these matters. How can the Internet be used to promote a site with interactive stuff, games and short film... and little-to-no budget for marketing?
posted by Elle Vator on Jul 7, 2006 - 14 answers

Say you've got a political action website that you fund out of your own shallow pockets. Say that in addition to helping bring about what you see as positive political change, one of your motivations is to maybe find a name and/or good job for yourself in the future. Pretend it's successful, but in intangible ways. You're still poor and still hope to someday get out of your dreary 8-5 shit job. Say your site got noticed by the right people and is having the sort of effect you wanted it to, but you have a decision to make... [more inside]
posted by anonymous on Mar 15, 2005 - 29 answers

This link from the blue a couple of days ago made me want to learn more about coolhunting. Have you been interviewed by a coolhunter? Been one yourself? Other experiences with viral marketing (such as student parties that look natural but are set up by companies to hand out product samples)?
posted by Termite on Nov 15, 2004 - 9 answers