I'm trying to research the origin of the term "touchpoint" as it's used in this 2003 McKinsey quote:
"Brands are delivered at touchpoints, which for a hotel include reservations, check-in and checkout, frequent-stay programs, room service, business services, exercise facilities, laundry service, restaurants, and bars."
Today this term is widely used in the industry to describe the ways in which a customer comes into contact with a business, but I can't pin down exactly who coined it or how early it came to be used in this way... [more inside]
posted by Jeff Howard
on Oct 29, 2007 -
How does one say hotlink, download/save, and hosting provider in French, German, Japanese, Korean, Japanese, Chinese, Russian, and Hindi? [more inside]
posted by Mr. Gunn
on Jun 4, 2007 -
What's the comedic/facetious word/phrase for extremely high bandwidth as a result of just plain carrying a disk drive? I remember reading an article somewhere that referred to the high-latency, super-high-bandwidth transfer speeds obtained by just picking up a hard drive and taking it somewhere. I was thinking it was HAN (Human Area Network), but that apparently has a different meaning. I've seen the term in more than one place, so I know it wasn't just a one-off in that article, but try as I might (and google as I might) I can't remember the term.
posted by Bugbread
on May 1, 2007 -
I often hear people describing "lost revenue" when they mean "revenue that we expected to earn, but didn't." To me, this is an important distinction: if you never had something, you can't lose it.
Is there an alternate term to describe what I'm talking about? "Missed revenue," perhaps?
posted by bingo
on Jan 2, 2007 -
I'm trying to recall a phrase, probably french in origin, that refers to the character of a specific period in a chess game when both sides have developed their pieces, but are loathe to attack. [more inside]
posted by Manjusri
on Apr 2, 2006 -
Is there a term for overestimating the importance of something you happen to be good at? [more inside]
posted by jjg
on Jan 5, 2006 -
It's been six years. Do you have, or does anyone you know use a term, in conversation, comparable to 'the nineties' or 'the eighties
' for this decade?
posted by airguitar
on Jan 2, 2006 -
Is there a single word to describe a fascination with things that are new for the sake of being new? [more inside]
posted by Wild_Eep
on Nov 6, 2005 -
Why is it that Internet Explorer is referred to as 'Mozilla/4.0'? And why is it that Safari, Opera et al. are referred to as 'Mozilla/5.0'?
posted by tenseone
on Nov 27, 2004 -
What is the term for a "female metrosexual"? Ladette?
posted by magullo
on Nov 10, 2004 -
Is there a term to describe instances where a word has a single spelling, but multiple pronunciations based upon the definition needed? Some examples: wound, bass, read, etc. [more inside]
posted by mcsweetie
on Oct 17, 2004 -
Help needed for a complete programming novice. I'm trying to design a simple web page to help out a colleague.. (more inside) [more inside]
posted by ascullion
on Oct 2, 2004 -
I'm new to audio books. After I've listened to a book, can I say that I've "read" the book? What's the common parlance? Or must I draw a distinction between the books I've read and those I've heard? Why or why not? (And what about Braille? Are blind people said to have "read" books?)
posted by jdroth
on Sep 8, 2004 -
Is there a single-word noun that means "things that relate to blogs/are in the manner of blogs?" If not, any ideas for a made-up one?
posted by Nikolai
on Jun 15, 2004 -
You know that graphic element used on maps to show North, South, East and West - doe that have a name
? (I can't think of it for the life of me...
posted by lilboo
on May 13, 2004 -
Anyone know of a good online glossary of radio news broadcast terminology...differentiating between expressions like "voice," a "cut," etc.? I'm a little rusty and need a refresher.
posted by inksyndicate
on May 7, 2004 -