I'm about to ask a—perhaps sexist—question about the possible differences in how men and women—broadly speaking—identify with songs in marketing. But first, some set-up.
As a branding exercise, I've been working on tackling a fictitious start-up consisting of two fashion retailer brands. One's a men's brand, and one's a women's brand, both part of the same fictitious umbrella corporation. When fleshing out the details of any brand, I like to immerse myself in the environment of that brand as much as possible, approaching it almost like a method actor approaches a role. Part of this process for me is usually creating a playlist of music I identify as feeling right for that brand. Songs I can imagine playing in the store itself. I noticed my thought process behind selecting tracks for the menswear and womenswear brands were entirely different, and I'm wondering if there's any underlying truth or data to support my intuitions. [more inside]
posted by ferdinandcc
on Aug 2, 2013 -
I like singers with strange voices. I don't like novelty songs (e.g. Betty Boop) and I don't like "songs" that are so avant-garde that they're basically noise (e.g. someone screaming into a microphone). So I'm not looking for strange music. I'm looking for traditional (melodic) music sung by singers with non-traditional singing voices. Examples of what I like: Joanna Newsom, Leon Redbone, Screamin' Jay Hawkins, Elaine Stritch. [more inside]
posted by grumblebee
on Jun 22, 2008 -