I'm a dog trainer. Almost 100% of the potential clients who telephone me sign up for lessons. Far fewer, about 40% of the people who email me, sign up for lessons. The other 60% don't respond to my email. How can I get that other 60% to sign up? [more inside]
posted on Jun 21, 2008 - 28 answers

I could really use some assistance planning a complete advertising and marketing strategy for my small business in Richmond, VA. The problem is that I don't know where to start. [more inside]
posted on Mar 20, 2008 - 5 answers

Tell me some great, effective ways to market my dog training business. For example, how do I promote myself to veterinary clinics who don't know me yet? What will really help me get my name out there? [more inside]
posted on Jan 27, 2008 - 12 answers

I own a very small company, and I feel that my product is the best in its category. If I can just get my message to the masses, my company will be a success (otherwise I'll have to go back to work for "the man"). What's the best way to ge the message out? I realize that everyone is advertising-averse, and I don't want to consider anything that might irritate people.
posted on Nov 27, 2004 - 15 answers

I'm helping someone trying to start up a small business. He's got a list of 50,000 opt-in email addresses and wants to send out an ad. Any idea how he can do that? (Is this even ethical? He purchsed the list from people who CHOSE to opt in for this particualr industry?)
posted on Jun 13, 2004 - 13 answers