I want to CRUSH IT as a one man marketing team... but I'm inexperienced and don't know where to begin. [more inside]
So it looks like hyphens in domain names do mean lower positing in Google’s SERP but does this mean the same for keywords? For example, my site contains the word 'multi media' but I would like to change that to 'multimedia' on every occurance. Is this ok? Will it impact my SEO?
I've been presented with a business idea for a search engine or Web application that would require the user of the search engine to a pay a fee for the search results. Intuitively, I don't think this could work, but I'm having a hard time actually saying why. Historically, I think most search engines have been funded through advertisements or marketers who purchase profile data on searchers. Is there anything I could point to, such as a case study or an article in a journal or magazine, that would explain why a business model based on getting somebody to pay for the results for a search engine will or won't work?
I have five structural equation models that are identical except for the final outcome variable. Should I expect the model fit statistics to vary more than negligibly? [more inside]
Where would I look for charitable volunteer SEM opportunities? [more inside]
CALLING ALL SEM SPECIALISTS: How do you scope out a large SEM (google adwords) campaign? How do you anticipate how much it will cost per month and how many hours will be put toward it? This is from an agency perspective. [more inside]
What are the best interactive marketing resources available to learn from in a hurry? [more inside]
I'm seeing a weird drop in August in search-related traffic to my company's site. What's odd is it is for searches of the company's name, domain name or URL. [more inside]
I need to learn SEM/AdWords, and I'd like to learn it fast. Google's AdWords learning center just isn't doing it for me. [more inside]
Need to get up to par in 2010 web training--social media, mobile devices, SEO/SEM...where in Chicago can I get this minus a degree? [more inside]
Help me bust these SEM scammers. [more inside]
What are currently the best keyword research tools or software? [more inside]
Under the hood of Google Analytics. GA does a great job of segmenting paid and organic search metrics - traffic, keywords, etc. How does it know one from the other ? [more inside]
Newbie SEM question: .I want to launch a search campaign on google, yahoo, ask, msn, and aol. Since Google & AOL work together, do I only launch one campaign--on Google, or can I run separate campaigns on Google and AOL? Same question for MSN, Ask, etc. Also, aside from Gather.com, can you recommend other PPC site? Thank you! (any recommendations much appreciated)
Sorry for the banal question, but I have to make a decision in the next couple of weeks. We have a new website with a unique product to promote. As of 2007: Paid search. Google or Yahoo? Combination of both? What percentage for each? Does it depend on the product / website? [more inside]
Yahoo paid search. I run online ppc marketing for my company in Europe. I have a question about the way Yahoo make us pay our bills and manage our account. [more inside]